360 Video vs. Regular Video: Which Format Wins in the Battle for Viewer Engagement?

We live in a visually saturated world. Every day, billions of hours of video are streamed, scrolled past, and shared across platforms like YouTube, TikTok, and Instagram. But as creators and brands push the boundaries of how we consume digital media, a long-standing debate persists: Should you shoot in traditional, flat video, or embrace the immersive frontier of 360-degree video?